Last year I had the privilege of working alongside the Rustenburg branch of MSF (Medecins San Frontieres). The aim of the ongoing project was to develop an icon or symbol to be used across all collateral in a campaign raising awareness about sexual violence. Rustenburg is a city situated in the North West Province of South Africa. Currently sexual violence and rape are huge issues there. Our hope is that this campaign and the work of MSF can stem the tide.
A quote from www.msf.org.za reads:
A range of tees were designed highlighting core messaging around victims getting treatment within 72 hours. Incredible steps and planning have also been put in place to help those in need. The Kgomotso Care Centre is now open every day from 7 to 4, offers free and confidential medical care and counseling, along with a social worker on site, free transport if need be and no documentation is required. People are also encouraged to visit even if they don't want to report the crime to the police.
Alongside the campaign, development of the icon and subsequent tee design, MSF and Assembly Studio developed a set of posters and flyers targeting locals. Two areas were pinpointed, namely Boitekong and Bapong/Lethlabile where clinics offered assistance and care to victims. Printed collateral was made available in English, Xhosa and Tswana.